S1E4: Bain-Style Case Study: Lamp Market in Mexico
Strategy Simplified
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What's the Size of the Mexican Market?
The United States is around 325 million people, and Mexico is about 130 million. Matt took just under two minutes to develop the structure on paper before coming back to explain it. Let's assume that it's a pretty fragmented market. So under 10%, but still what they would consider to be a size of a share.
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