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#180 Mobile frustrations with Lina Hansson

UX Podcast

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The Problem With Speed and Bad Networks

Nordic companies have a hard time getting their heads around the fact that the world isn't one place. If you're supposed to measure on 4G, you need a low time by about two seconds. And if you're measuring on 3D fast, then it's five seconds. I would really encourage the companies to start tracking their speed and make sure they optimize their code. Give developers some kind of room when it comes to choosing the marketing campaign. Or listen to them because you're actually selling on digital platforms.

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