The Importance of Product and Brand as the Core Drivers of Simple Modern Success

There's no one I've met who knows Amazon like Bryan Porter, the Chief Ecommerce Operator at Simple Modern.

Simple Modern will do over $100M on Amazon ALONE in 2023, and it's not an accident. It's the downstream affect of intelligent strategies that stretch all the way back to when Bryan and his two co-founders were testing which products to go to market on Amazon with in the first place.

If you're trying to scale a business (or just a portion of your business) on Amazon, you'll need to go beyond listing optimizations and ad strategies. What does that "beyond" look like?

Let Bryan Porter tell you.

EPISODE HIGHLIGHTS

• [00:02:21] Starting an Amazon business.
• [00:05:28] Simple Modern as D2C
• [00:08:08] Drinkware as a fashion statement
• [00:10:09] Developing unique in-house products
• [00:13:21] Creating a valuable Amazon listing
• [00:17:39] Building a brand through content
• [00:22:38] Dropping price to increase sales
• [00:23:32] Amazon Pricing Strategy
• [00:27:06] Amazon Advertising Strategy
• [00:30:42] Amazon's Branded Terms Strategy
• [00:34:16] Amazon listing optimization
• [00:39:18] Differentiating website from competitors. 
• [00:42:03] DTC business strategies
• [00:43:30] DTC vs Amazon flexibility

Listen to Bryan's previous pod appearance, "Simple Modern Is An Omnichannel Monster" on Apple or Spotify.

FOLLOW UP WITH BRYAN

• Follow Bryan on Twitter: @jbryanporter
• Visit Simple Modern's website: www.simplemodern.com.
• Visit Simple Modern's Amazon store

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠" by The Devious Means