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204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)
The Greg McKeown Podcast
The Absolute Hell of Being Misunderstood
I write to people who are driven. They're successful. They care about professional contribution and personal success. And this specifically for this book, it's for people who are great at coming up with solutions. But as a result, they can often fail to understand properly the people that they would like to influence.
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