Future-proofing media
The Media Show
Understanding Gen Z's Media Landscape
This chapter examines the evolving relationship of Gen Z with media and the impact of recent societal shifts, particularly post-pandemic. It highlights the challenges of discerning truth in an information-saturated environment and the growing trust in social media influencers over traditional journalism. Additionally, the discussion advocates for innovative strategies to enhance the visibility of reliable news sources and the need for adaptive regulatory measures in the shifting media landscape.
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