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777: Negotiating: 4 Things You Must Know + Why Fighting For The Biggest Slice Doesn't Help

The Art of Charm

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The Art of Interest-Based Negotiation

This chapter explores the significance of negotiating based on interests rather than positions, highlighting how understanding mutual needs can lead to successful outcomes. Through practical examples, it emphasizes the importance of preparation, empathy, and a win-win mindset in fostering collaboration and creativity. The discussion also stresses the need for thorough research and clear criteria to enhance negotiation effectiveness and build stronger relationships.

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