How To Build Your B2B Content Team in 2021 -- Brad Smith // Wordable and Codeless
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Is There Any Commercial Intent Behind This?
The highest converting terms are usually like best project management tool. Hay looks for very specific keywords and phrasing of how people are looking for something to indicate whether there is any commercial intent behind it. If so, that style of content s can be very different from more like an education based query or something tat information based.
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