Tools For Thinking by Betaworks cover image

The Public Brain, or the Private Brain?

Tools For Thinking by Betaworks

00:00

Is Your Book Going to Be a Mainstream Hit?

The book is, I think, teering. It's on the edge of like between a niche and tipping over to what you would call the mainstream. So how can we help? Just talking about this, just spreading the word, providing more examples. Case studies, success stories, testimonials,. basically marketing, just mass marketing.

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