Exploring the Impact of Neurodata on Business and Brand Strategy

Michael Platt literally wrote the book on the neuroscience of leadership, and he’s on this episode of the WorkLab podcast to explain how AI is transforming our understanding of the brain, as well as the way we work. Platt is the Director of the Wharton Neuroscience Initiative and a Professor of Marketing, Neuroscience, and Psychology at the University of Pennsylvania. His research explores how our minds work in relation to communication, decision making, group intelligence, and team building.

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