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Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

Mobile Dev Memo Podcast

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Navigating Ad Measurement Challenges

This chapter explores the speaker's extensive ad tech experience and the evolution of marketing measurement amidst a growing array of advertising platforms. It discusses the critical need for customized measurement solutions tailored to unique business needs while addressing the misconceptions surrounding digital advertising. The conversation highlights the importance of integrating brand and performance advertising to effectively manage ad spend and enhance ROI.

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