How to Scale Your Own Business

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We were the first ones to do it in californiai lickn the mountain west. We're finding that a lot of their qualitieis going down really fast. As they're ind of really branching out, and not really so they're gowing too fast along these placesso got we're just extremely focused on thee the quality. I've never ordered cookie delivery, but i think i would also be surprised if i order nd the cookies come and they're super warm. Ye, it's definitely one of those things where, if you were to make cookies at home and you have em strit from the oven and they're still kind of falling apart, you can

When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.