The Serendipity of Social Media

It's an expectation difference, which is the real magic. We need to do a social mentions analysis of Suzanne Summers versus John Tash and see where we're at. I think Suzanne Summers may be on the downslides. Yeah, got no nice little Twitter conversation with John Tash one day. So it's the thing I've always liked least. It's the noise above the people. And it's tactics in search of strategy. There's so much of that. In 2011, IBM kind of documented that only 23% of Fortune 500 companies have a direct-to-consumer blog. But all the best parts of it, we've forgotten and neglected because they're not sexy enough