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Marty Cagan - Empowered: Ordinary People, Extraordinary Products

The Innovation Show

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The Importance of Having a Product Strategy

If you're open to the failure that is symbiotic with innovation, you'll be open to the learnings from the distance. That's the key part of all this and good dev teams, as you say, embrace that and lean into it. A couple of more things, Marty, if it's OK, the first is strategy. And I thought I'd tee you up for strategy with something a little bit different. This is a little excerpt from one of my favorite shows, my guilty pleasure, which is South Park.

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