Intro

MSNBC host Chris Hayes spends a lot of time thinking about how to grab — and hold — people’s attention. He says the stakes are high because those who can capture attention “command fortunes, win elections and topple regimes.” We’ll talk to Hayes about why it’s become so much harder to command attention, why Donald Trump is exceptionally good at it and how we can reclaim our own attention for the things that matter. Hayes’s new book is “The Sirens’ Call: How Attention Became the World’s Most Endangered Resource.”

Guests:

Chris Hayes, host, "All In with Chris Hayes" on MSNBC; author, "The Sirens’ Call: How Attention Became the World’s Most Endangered Resource”

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