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1054: Renee DiResta | The Puppet Masters of Public Opinion

The Jordan Harbinger Show

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The Perils of Audience Capture in Influencer Culture

This chapter explores the concept of audience capture, where influencers evolve their content from niche interests to more controversial discussions in pursuit of engagement. Using the example of a guitarist, it highlights the struggle between authenticity and the pressures to conform to audience expectations in the digital landscape.

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