#674: How important is the customer experience when it comes to sales? with Kris Rudeegraap, Sendoso
The Advanced Selling Podcast
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How Does Gifting Apply to a Bm?
Sassi is in sasoftword service a we talk about gifting and kind of ongoing marketing. Also known as a b m, it's when you're really targeted in terms of the accounts that you're trying to go after. And so i think wersondosa comes in as one, you're typically investing more 'n that account because you've recognized that it's an important account,. So you have more budget to spend to get that account. You also are able to get more creative, because you're not doing a spray and pray net fishing, i'll take any deal i can get. But you're really researching and spending time on that account. A mission critical thing
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