ESPN on Disney+, Cable’s Spinoff Moment, and Who Would Buy CNN?
The Town with Matthew Belloni
Declining NBA Ratings and Competing Sports Landscape
This chapter analyzes the notable drop in NBA ratings on major networks like ESPN and TNT, attributing it to factors such as the rising dominance of the NFL, game quality, and a scarcity of star players. It also examines the challenges posed by increasing competition for viewers' attention and the predicted underperformance of the in-season tournament.
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