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LATW 2022: Art of the Deal

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The Serendipity of Life

"I blind called Mark. I had never met him before," Zuckerberg says of his first meeting with the big entertainment companies in 1994. "The number one rule of business is you never ever cold call. I only cold call", he adds. In theory, the tech industry at some point was going to do entertainment, but the running joke was like, we're so nerdy and stiff,. Northern California, if we made a movie, it would be like the movie version of the manual for a Cisco router.

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