The Importance of Motion Design in Branding

I love to hear your thoughts about how our digital and physical lives are changing. In one of your interviews, I remember you mentioning that static is not an option. So for motion, I mean, I think it plays a very important aspect when it comes to a brand. It doesn't mean that every brand needs motion or every brand needs sound. You have to see where it is appropriate and where you should use it.

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