Ritf: People like our brand that it is aspirational, and that the inspirational s there where money usually doesn't have that. They always say, clear path, clear path to seven baby steps. And we didn't just make this up. There's data behind it, and millions people have done this. You don't need to fix it. It's not broken. Shut up. Do the plant. Ritf: We've got to pierce through that and let you have some success,. So i want a quick win that says i can start the path."
Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. Dave intuitively understands this marketing strategy, and it's a huge reason why his products and content have impacted millions of people. In this episode, you'll discover exactly how to make this powerful shift in your communications and tap into your customers' most powerful motivations.
Visit http://buildingastorybrand.com/3 to get an unedited version of the interview with Dave Ramsey, along with a video of Don's website critique.