“The Money Machine? Its the wrong drug, baby!” The Case for Future Demand with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners
Unpacking the Digital Shelf
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The Skeptical Mindset of Brand Building
John Defterios: We've been seeing this sea change going on across the marketing world. He says there's a big shift of money out of brand building activity and into performance marketing. This is in large part due to the pandemic, but also just the rise of digital commerce sort of on its own. Forrester report said that many CFOs abhor the intangibility of brand. Instead, they latch on to lower funnel performance marketing efforts because of perceived precision for leads and sales.
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