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Terraton wants to be the McDonald’s of biochar, also Hyundai is working with a startup on plant-based leather that smells like the real thing

TechCrunch Startup News

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Innovative Plant-Based Leather Alternatives for Automotive Use

This chapter explores a startup focused on developing plant-based leather alternatives in partnership with automakers like Hyundai. The eco-friendly material, derived from grains, promises durability and customization while reducing the carbon footprint associated with traditional leather.

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