How to Move From Personal Brand to Company Brand

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There's really three types of challenges we're faced. The first one which you've touched on is personal resistance. The second piece is team resistance, the third piece is customer resistance. I love a good step by step. So I want to touch on something you said, I think in step three, which is assess and that is ego. How do you work around one ego?"

Curious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter)

Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand?

I’m right there with you. There are so many great things about being the face of my business, but I’ll be honest -- I don’t really see myself doing TikTok and Instagram reels when I’m 90 years old.

It would be so nice (at some point way down the line) to transition from the personal brand I have today, to one where my name, face, and likeness are not associated with it.

But how do you do that gracefully? And what does that look like in real life? That’s the topic I’m exploring today with my guest Clint Salter.

Clint is an award-winning entrepreneur and best-selling author who’s on a mission to revolutionize the dance industry. Over the past 21 years, he’s created and sold five companies, from the dance studio he started at age 16 to the largest coaching membership for dance studio owners globally.

He’s a brilliant business owner and also has firsthand experience going from a personal brand to a company brand.

In this episode, Clint shares:

The 5 specific steps he took to switch from a personal to a company brand
The biggest challenges he’s faced from the transition, plus lessons he learned
How he seamlessly integrated coaching into his company brand
The mindset he embraced that allowed him to build businesses bigger than him

This was such an insightful conversation, so if you’ve ever considered what it would be like to make the switch in your business like I have, be sure to tune in!

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