Content Strategy: Shorts, Longform, and Team

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"How'd You Do It?" Podcast: My new passion project with my wife where we ask parents how they raised their kids in the faith: https://open.spotify.com/show/3ILzjEkp0dW8vPVR7Ywy1K

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It’s a wrap on 2025. This is my annual deep dive where I break down everything: the businesses I started, the ones that failed, and exactly where I’m making money. I’m sharing specific net profit numbers across 7+ income streams, not just revenue. I also talk about why I finally killed the Secret Pickleball Club idea , the "return on headache" that led me to move on from other ventures , and my investment strategy for the year, from "NEFL" stocks to angel investing. Plus, a look at why I impulsively signed up for an ultra marathon with zero training

Mentioned in this episode:

• My 2024 Year-End Recap: If you’re interested in how my 2024 went (filmed from a hotel room in San Francisco), you can watch that here: https://youtu.be/kd3wxK_FAO8

• "Middle of Nowhere" Video: This video is my pride and joy. I had a lot of fun filming it—"I started a business in the middle of nowhere": https://youtu.be/zdqqBELJQ1Q

• Appliance Rental Video: My first long-form video to hit a million views, featuring Kyler: https://youtu.be/UCdWRg1KQLY

• Book Flipping Video: Mindi turning $1 into $5,000 from books: https://youtu.be/kHRKeDqsoG8

• NEFL Stocks: My breakdown of why Founder-Led companies with Network Effects outperform the market: https://neflstocks.com/⁠

• TKOwners: My community for business owners: https://www.tkowners.com/

• PlaymakersAI: My community for AI consultants and automation: https://playmakersai.com/

• Fast Tree Care: The tree trimming business I own with my partner James. It's been flat lately and we've been a bit complacent, but it's still profitable: https://fasttreecare.com

• Backyard Funhouse: My sport court and installation business: https://backyardfunhouse.com/

• Texas Snacks: My Buc-ee's resale business (that finally got our tax refund!): https://texassnax.com/

Enjoy!

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