Narrative Systems and Strategic Discipline

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🎧 Full audiobook edition of “The Future CMO” – written and narrated by Joeri Billast.

The job changed while most of us were still crafting campaigns. We break down how the CMO is being rebuilt into a Chief Value Officer who speaks in revenue, margin, risk—and proves it. No marketing theatre. Just a clear path to measurable impact powered by trust, technology, and community.

Across a fast-moving conversation, we map the value equation (perception + trust + outcome) and show how raising all three in tandem drives durable growth. We walk through the AI marketing maturity model (from automation to autonomous), where to place your next bet, and why governance matters as much as experimentation. Community takes center stage with a practical health score, co-creation tactics, and case studies from GOAT Gaming, Ledger, and Transak that demonstrate lower CAC, higher LTV, and real crisis resilience. Narrative excellence ties it all together: the five‑second story rule, a story resonance matrix, and fractal storytelling that adapts one message across TikTok, YouTube, LinkedIn, and X without losing voice.

We also get tactical: an AI content pipeline for speed with quality, platform‑native adaptation, and decision frameworks that let teams move in 48 hours without losing control. Then we push into strategic audacity – why competence is invisible in an AI world, how boldness with guardrails builds moats, and the exact questions to pass a CFO’s reality check. Finally, we step into the marketing technologist mindset: audit and unify your stack, favor interoperability, automate real growth reporting, and build cross‑functional coalitions with sales, product, finance, legal, and community.

If you’re ready to own P&L impact, master AI without losing authenticity, and scale belonging that outlasts algorithms, this conversation is your roadmap. Subscribe, share with a fellow leader who needs it, and leave a review to tell us where you’ll start.

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Recorded via Descript in early October 2025, shortly after the release of the eBook and paperback editions. The transcript was auto-generated for accessibility and may contain small errors. To access the full text and bonus resources, visit joeri.link/future-cmo-skool.

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