WARC Talks: Driving impact with entertainment
The WARC Podcast
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The Importance of Engaging Content in a Time of Change
TikTok's commitment to driving both immediate sales impact and long-term brand equity has proven actually to be quite effective. Brand performance is one key topic that we are closely engaging with all our partners on. We see as a platform that prep performance and brand marketing essentially go hand in hand. For conversion campaigns, executing full funnel objectives drove more efficient results than single objective campaigns.
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