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WhatsApp: We speak to boss, Will Cathcart

Tech Life

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What's the Best Way to Think About WhatsApp in India?

WhatsApp is more than a social media feed, it's also placed increasingly for doing business. WhatsApp businesses are now able to show their products so people can look at the catalogs. They can buy and sell. So they speak directly through messages, also with chatbots. But we're finding what's interesting, there's a fine balance.

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