Lenny's Podcast: Product | Growth | Career cover image

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Lenny's Podcast: Product | Growth | Career

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Building a Strong Brand Identity

This chapter explores the crucial elements of brand development, emphasizing that a brand is shaped by public perception rather than just its visual components. It outlines a strategic framework for creating a comprehensive brand strategy that includes defining purpose, positioning, and personality while highlighting the importance of a cohesive brand style guide.

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