The Importance of Mind Shift

I like to make things competitive that aren't competitive. There should be any domain in human society where we're not pressing to become the best of the region. I had a beard, but you know, I'm coming on your podcast. You have to wait better beards. So let's go to this idea of mine shift. That's the book, right? I want to know about this. What does that even mean? Mind shift and why is that important to you? For me, the most exciting project I've worked on in a long time.