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Outcomes Over Outputs – Josh Seiden on The Product Experience

The Product Experience

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How to Move Executives Towards an Outcome-Centric Way of Working

A lot of the time we are working with executives who are used to dictating, I'm funding this specific project rather than the outcome. They want a certain degree of certainty and they want a rough idea of date. How do we start to move executives towards that? And how do you square up the uncertainty from the hypothesis and experiment approach to the certainty?

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