What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers
Marketing School - Digital Marketing and Online Marketing Tips
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Exploring the role of AI in marketing and signal-based selling
This chapter delves into the capabilities of AI in marketing, showcasing its proficiency in tasks such as research and data analysis. It stresses the significance of curiosity for marketers to ask insightful questions and utilize data-driven decisions. Additionally, it introduces the concept of signal-based selling, where salespeople focus on engaging a particular audience segment displaying interest in specific content.
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