#313 Medical Device design, with Dr Marc Taub, VP at Abbott
The Healthtech Podcast
00:00
The Importance of Patient Experience in Innovation
Nova Nordisk's freestyle libre is a continuous glucose monitor that you wear on the back of your arm for 14 days, maybe every day of your life. The company has designed it to be really simple and elegant and again, intimate that you're wearing it. And we are at this interesting space where it's medical device, but it's this very consumer product. In some countries, you pick it up in the pharmacies, in the drugist. You pick it up like that. It is this amazing consumer product that is a medical device. We've taken influence from the best of both of those worlds.
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