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#56 The Biography of Herb Kelleher

Founders

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You Appreciate What You Have to Struggle

John Bogle, the founder of Vanguard, just recently died. He made the point that it's very hard to compete with Vanguard because we have a missionary zeal. I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. You do it because you have something meaningful that motivates you.

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