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Retention Is the Number One Name of the Game
If you can get a client to not only purchase from you once, but multiple times, writ over periods of time, and continuously a transacting with you, and retain in with your retention is the number one name of the game. And where a lot of businesses are not successful, and a lot of consultants really struggle, right? If you're a consultant, you jump into a project, and, you know, god bless you, by the way, cause it's a lot. You haven't even been a part of half the issues that are happening.