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The Apple Genius: Tim Cook | The Visionary | 1

Business Movers

CHAPTER

Steve Jobs and Tim Cook

Tim Cook was hired as Apple's senior vice president for worldwide operations in 1997. He was tasked with overhauling the company's inefficient and expensive supply chain. Tim cut Apple's unsold inventory from 400 million dollars worth of max to just 78 million Within seven months, Tim had transformed Apple's creaking supply chain into one of the leanest and most effective in the industry. As a result of Tim's effectiveness, Steve quickly entrusted him with more and more responsibilities. But however effective Tim was at solving the problems of Apple's past, that wasn't enough to ensure the company's future. The iMac would come from another young man rising up the ranks at Apple 31-year-old British

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