Thought Sparks with Rita Mcgrath and Gisbert Rühl
Thought Sparks
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Communication and Digital Transformation in Organizations
This chapter delves into the implementation of social network communication and a digital academy within a company to enhance digital transformation. It emphasizes the significance of increasing the digital IQ of employees through learning digital skills and fostering a culture of experimentation to adapt strategies and tools effectively. The discussion also touches on the challenges of balancing innovation and communication, maintaining digital hubs' impact on the core business, and integrating scientific knowledge within the organization.
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