Product Marketing Alliance - Is There a Single Source of Truth in the Go-to-Market Process?

product marketing alliance has been doing a great job of starting to codify a lot of this and like build a knowledge base that is kind of much more digestible and understandable at least for product marketers. I think cross-functional teams they just there's a lack of visibility into the process for them and so nobody really knows or sees what's actually going on under the surface. There is no single source of truth where you can actually see if you want the whole end-to-end process, he says.