Introduction

It's no secret that the ad industry is huge. Advertisers spend hundreds of billions of dollars each year attempting to convince people they should buy a given product or service -- and these same forces also work around the clock to leverage the latest in neuroscience and tech to gain a crucial edge in 'nudging' you toward a purchase. In today's episode, the guys explore the future of advertising... as well as why some critics are deeply disturbed by the conspiracies that loom on the horizon.

They don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/

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