The Fear of Short Form Clips

"If we go viral, now we can tell people things and it's exactly what they're seeing because most people see our edits," he says. "I was mad this morning because I'm like, this edit is so amazing, but the first three seconds feels like I have shitty audio and video." The fear there, the fear there is the Lindy effect, right? Clips have been around for short form has been around for two years,. We can expect it to be around for another two years. It's like, you can't fuck anything up in a 30 second video. That's why I'm time, time cutting down to the literal millisecond".