The Venn Diagram of Expertise and Marketing

It's not about giving up everything you know about yourself and turning into a marketing phenom in the way, in a madman kind of way. What we're talking about is figuring out the overlap in the Venn diagram between your expertise and what we call marketing. People are starting to create the criteria for the decision they're going to make based on what you are saying. And there's no better place to be done that than with an order taker.