How to Create a Persona for Your Website

There's always that fine line where people may misunderstand it because they're used to being talked to in a certain way. And at the same time, making sure that you don't insult people or talk down to people. So maybe having a beautiful website is good. It's better thanHaving an ugly website is better than having a website that doesn't say anything. But then you have to decide what customers do I want. You can't satisfy everybody.