The Perfect Video Recipe

I was always intimidated by video I mean I've got this nice little Sony alpha 6,000 or whatever in front of me that does this but it's always so much work to like record make sure the audio is right. So for people who are ready to get started in vertical video to pull out their phones what is the perfect video recipe? The best thing you can do on YouTube is give is encourage the viewer to watch another videoYouTube gives you end cards which is during the last 20 seconds of your videoYou can have another video pop on screen for anybody who's consumed in video YouTube before  it'd be like maybe at the end after your sermon you pop on camera and you go