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Joyce and her family emigrated from shanghai, pushed out of the country during the chinese communist revolution. After seeing how much people in the us really liked chinese food, she decided to tap into that market. By the early seventies, joyce chen was flourishing as an ongepaneer and a celebrity in the cooking world. James beard recognized her as one of the best when it came chinese quasine. She was even put on a us Postage stamp. This is 99 pers invisible. I'm room in mars.

If you’ve ever been to a supermarket in the US, you’ve probably seen an ethnic food aisle. Maybe it was called the "international aisle," or "world foods," but it was the same idea. This is the “It’s A Small World After All” part of the shopping experience. It’s where you’ll find ramen next to coconut milk, next to plantain chips next to harissa. Although ethnic aisles look different in every supermarket, they’re often variations on the same theme. And while so-called “ethnic food brands” get a chance to feed the American masses, they’re still confined to the ethnic aisle. And they may never leave.

It's a Small Aisle After All