734: Anne-Marie O'Neill | There is History Still to Be Made in the Digital Space
Travis Makes Money
How to Make a Great Deal on Facebook
i really, really wanted to jump into the dvitual world. And so we nailed that distribution by going portals. Backwin enison and aoel used to just have literally billions of page views but they didn't know what to do with it. Beman bon is exertin on creating web sigts and content to enthrall those uses in a number of different categories from celebrity generalism through parentine tics.
It’s not too late, there are still massive opportunities to innovate in the digital market! Anne-Marie O’Neill believes we are still in an era of unforeseen saturation in digital marketing.
Anne-Marie is the Chief Executive Officer of Whalerock, an LA-based media company that produces content for TV and digital and advises other brands on media strategy, creative development, and production. She has helped create and operate media brands in partnership with the world’s most impactful companies, celebrities, and networks. The company’s studio division has produced TV shows for Netflix, HBO Max, and Discovery!
There is still history to be made in the digital space, so dive in, and let’s learn how we can get on the right side of it.
Things you will learn in this episode:
[00:01 - 03:15] Opening Segment
- Anne-Marie talks about her background and what makes her tick
- Anne-Marie’s exposure to arts and entertainment at an early age
- Her venture into Journalism
- Anne-Marie’s upbringing and parental support
[03:16 - 10:51] There is History Still to Be Made in the Digital Space
- Anne-Marie talks about her first steps into the world of Journalism
- The educational process
- Lessons from the early days of Journalism
- How having experience in Journalism has helped Anne-Marie in her business
- Everyone can read a keynote, not everyone can read a room
- Navigating the shift from paper to digital media
- Success came down to nailing distribution and content
- We are in an era of unforeseen saturation
- Current issues digital marketers are facing
- Influence and endorsement is everything
- A quick word from our sponsor
[10:52 - 16:19] Pursuing Trends vs. Setting Trends
- The shift of power in the influencer marketing space
- Engagement is just as important as following
- It’s getting harder and harder to get in
- Anne-Marie gives advice around jumping into new opportunities in the market
- It’s ok to miss the trend to see if it sticks around
- “Let’s not be first, let’s be best”
- Pursuing trends vs. setting them
- Stake a claim on a certain area of growth
- Mistakes can still be made by jumping in too soon
- Who you know or what you know?
- It has to be a combination
[16:20 - 19:50] Closing Segment
- RaNDoM RoUnD
- How to connect with Anne-Marie
- Links below
- Final words
Tweetable Quotes:
“Having a Journalism background is an incredible tool for business management and for people management… Being able to communicate, storytelling, being curious; all of those qualities that are important in Journalism are also vastly underrated in business.” - Anne-Marie O’Neill
“We are in an era, right now, of unforeseen saturation of media. I question what is the limit of, not only how much we can put out there, but how much can a single human consume?” - Anne-Marie O’Neill
“It was the actual philosophy of the editors of [Time Magazine] to not be first, to be followers… At that point in time, it was, ‘Let’s not be first, let’s be the best.’” - Anne-Marie O’Neill
Want to connect with Anne-Marie? You can find her active on LinkedIn. For digital business strategies proven by the biggest names in entertainment, check out https://www.whalerockindustries.com/.
Start hiring right now with a $75 sponsored job credit to upgrade your job post at indeed.com/network. Offer valid through March 31st, 2022.
Check out squarespace.com/travis for a free trial, and when you're ready to launch, use code: TRAVIS to save 10% off your first purchase of a website or domain.
Right now, Thesis is offering our listeners 10% off your first starter kit when you visit take thesis.com/TRAVIS.
Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.
Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!
If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments.
Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridge
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
The AI-powered Podcast Player
