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4min chapter
3 Frameworks to Transform Your Business
Marketing Against The Grain
Frameworks - What Are They?
Businesses have all these frameworks because they haven't become institutionalized within the business. Play books are ways for you to help people understand the things that work and operationalize those. Liverpool has a playbook built on pressing the other team and winning the ball back in a short amount of time. That is part of how the club win games. And so what we are advocating for it on to day's show, is all about taking this operational notion of framework and play books and using them in your business.
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