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Roger Martin: Thinking afresh about business

Lancefield on the Line

CHAPTER

A New Way to Think About Business Education

Teurge is a new way to think. And it's also thinking deep, deeper, if you like. It's actually thinking rathen. Aps rihta behaviour marketing is, you know, here's how you survey. You know, heres how you talk to customers. Here how you crunch the numbers. But laying beneath that is a more foundational science, yes, a science of psychology, and or sociology, and or even philosophy,. That has some principles, tenet that upon which an apwas built. Ithink the business world works to a great extent at the ap level, and doesn't question the underlying sciences enough.

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