I would make sure that people in the start up have clearly defined rolls and objectives, so that they're not ambiguously kind of competing for the same things. I think i personally saw a little bit of that with zappos, ind the downtown project. In their implementation of hilocrasy down were like, there's no more titles. It's just kind of a freef for all. Led to some real rivalry an some problems there. And i actually would put some guard rails on rivalry by giving people more clearly defined tasks. Good leaders can be intentional about disncenvising people from seeking that kind of stuff. For every one authentic, distinctive expert out there, there are