Redefining Women's Athletic Footwear

Did you know that almost all athletic shoes on the market have been designed, researched and tested on men? When Lindsay Housman discovered this, she and her husband, founded Hettas, a company creating running shoes optimized for women.  Today, Lindsay joins the podcast to share why becoming a disruptor in this space is so important to her. We discuss: 

• Why women are left out of research for shoes (and so many other things)
• Why women’s feet are fundamentally different than men
• How wearing shoes designed for men impacts women's health. 
•  How Hettas came to be and why she started this company much earlier than she thought. 
• Why it’s important to her to never settle for the status quo
• Founding, self-funding and running this company while currently working another full time job
• What she hopes to accomplish with Hettas and exactly how their shoes are different
• Why she believes women would be in sports longer if they had proper athletic shoes. 
• How women are treated so differently when it comes to raising venture capital. 

Follow Hettas on Instagram here!

Book Rec:  Strong is the New Pretty by Kate T Parker