373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand
The My Wife Quit Her Job Podcast With Steve Chou
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The Rule of Reciprocation, Taking Care of Both Sides
Bob Greene: Most of the space around us is togetherness defined. He says it's time to get away from this, or have a context for it. The rule of reciprocation works by taking care of both sides, he says. It can be used in business and personal situations as an example. For more on his talk at 9 p.m., visit CNN.com/Jefferson.
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