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3min chapter
Creating a KPI Cadence for B2B
The Revenue Marketing Report
Intro
This chapter discusses the critical role of Key Performance Indicators (KPIs) in B2B marketing teams and the challenges they face without clear metrics. It offers practical advice on creating KPIs that align with company goals, utilizing past performance analysis, and setting growth targets to enhance accountability and drive success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode